Your Competition Is Extremely Boring - Fascinate Your Customers

Do you have the same feeling as I have? Wherever I look I see boring content, boring websites, people trying to push their products, sales letters starting with Do You Know or Have You Ever or Are You One of Those. I got sick whenever i see it. It's overwhelming, not only for me as a person who tries to change the structure of modern online marketing, but also for all of these people looking out for your product, for your services. Are you gonna give them the same experience they have with your competition? No?

So you're wondering now where should you start to turn the situation around.

Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview.

Think of your business story as the first date. As a way to start establishing the kind of relationship that leaves people wanting more. Your story doesn't need to give all of the information as we can unfortunately see it on most of the websites out there. It simply needs to encourage the next conversation.

And how you do it? Remember that your customer is a person like you, who wants to matter. If you really care about him or her, you do your work without thinking about your traffic, ROI, or social media presence. You're thinking about delivering the best, most valuable content that you can produce.

Your brand is a story that you share with your customers. It's a window on awareness.

How To Save Years of Time and Multiply Your Profits

Get out your diary. Pick a day this week and block out 3 hours on that day under the title of Back to creativity. It doesn't matter when you choose to block out, just choose. Do it now. Go ahead and do it.

Now, fast forward to the next week, block out the same time in your diary. Continue to do this for the same time every week for the next 6 months.

I want you to establish a routine. Stop reading now and block out 3 hours of the same day, every week for the next 6 months. Ensure it's a time of day you will NOT be disturbed. Take the phone off the hook and make it clear to your staff or family you are to be left alone.

Have you done that? Great. You're probably wondering why am I asking you to do this? Here's why: somebody, somewhere has the answers to the problems you're experiencing.

Somebody somewhere is doing what you do a little bit better or far better. Spend some time each week searching for this person. Don't do exactly what that person does. Concentrate more on the way they speak to their customers, how they fascinate and inspire people to take action. Take a look at how do they market their products or services. Keep your eyes, ears and mind opened.

Whenever you have a problem you need the solution to, just look around... see what other people are doing... and keep searching until you find an answer!

Set a specific goal and use your Reticular Activating System (RAS) to reach this goal.

Set aside these three hours each and every week to surf the Internet, read publications of your industry and that of other industries. It will benefit you in so many ways that you can't even imagine right now.

Remember, keep your eyes open. Look for an inspiration, for emotional connection, the kind of attraction that fascinate people. With this help create your own story. And it should start with First Impression.

You Don't Have a Marketing Problem

Every meeting that I have with my clients, every business call, it always starts with them saying I have a marketing problem or I should be marketing better.

In reality you can't be further from the truth.

There's something you've convinced yourself of that simply isn't true. Like many people that I work with you are working tremendously hard to create something of a great value. It might be some beautiful products or a life-changing services. But in spite of your huge efforts still you don't get the right attention you deserve and you can't really understand why your message, your services, your voice and ideas are not reaching the people it needs to.

So during this dreadful process you've convinced yourself you've got a marketing problem. I think, I feel that it's time to get really clear on this.

You don't have a marketing problem. And here's why!!!

Every day you do a wonderful job, you wake up in the morning, you do certain things during the day, things that need motivation and some kind of inspiration. You're talking to your kids, teaching them different things, you go shopping, you talk to your wife or husband, you create transformational programs, or beautiful products, or you deliver excellent services. In every single second you are doing something we call marketing. You persuade in a gentle, inspiring way your friends, your kids to do certain things, to help you do certain things. This is marketing - telling them your vision, showing them your idea of how things should be done.

Marketing is not about selling. This is a wrong assumption that we were thaught duing the socialization process. Marketing is about fascinating people, and inspiring them to take action. How often do you do it during the day? With your kids or in your relationship, or anywhere?

You don't have a marketing problem and it's highly likely that you're a great marketer. What you do have is a storytelling problem. 

If you're marketing an awesome product, sessions, or a life-changing coaching program that isn't selling, then it means that your brand story isn't connnecting your audience to your idea.

People don't know why they should be interested in your stuff. It's your job to give them a reason.

Marketing is not about selling, it's about storytelling. What's your story?

First Impression - 9 seconds to success or failure

It doesn't matter who you are, what you do, what kind of services you're offering or how brilliant you are if you're not followed by people and nobody knows you.

Do you know how much time you have to capture people's attention? You're right. Only 9 seconds before their brain are busy with their internal chatter. Now get a stopwatch, and if you have a website, start reading from the beginning, but only for 9 seconds. How much information were you able to digest in this time span? Now look at the content of your website - the first 9 seconds - is it good enough to capture people's attention and keep them on your website for longer?

You have only 9 seconds when you're talking to your potential customer, or existing customer, your employee, employer, or a person that you just met. After this time span their attention is severely distracted by internal thinking process, ideas, memories, things to do, a phone call they have to make, things like what they gonna eat this evening.

Throughout the years our brains developed these strategies to keep only things that matter the most. If you can't present yourself or your product during this 9 seconds, you're not gonna be kept as a thing worth remembering.

Next time you create your website content, or make an ad, or post something on your facebook timeline, remember this: you have only nine seconds to persuade your customer's brain on whether or not they gonna pay attention to what you're saying. I know it may sound scary, but it's better to know the truth and use it wisely.

Why do you think the attention time span has become so short?