Get out your diary. Pick a day this week and block out 3 hours on that day under the title of Back to creativity. It doesn't matter when you choose to block out, just choose. Do it now. Go ahead and do it.
Now, fast forward to the next week, block out the same time in your diary. Continue to do this for the same time every week for the next 6 months.
I want you to establish a routine. Stop reading now and block out 3 hours of the same day, every week for the next 6 months. Ensure it's a time of day you will NOT be disturbed. Take the phone off the hook and make it clear to your staff or family you are to be left alone.
Have you done that? Great. You're probably wondering why am I asking you to do this? Here's why: somebody, somewhere has the answers to the problems you're experiencing.
Somebody somewhere is doing what you do a little bit better or far better. Spend some time each week searching for this person. Don't do exactly what that person does. Concentrate more on the way they speak to their customers, how they fascinate and inspire people to take action. Take a look at how do they market their products or services. Keep your eyes, ears and mind opened.
Whenever you have a problem you need the solution to, just look around... see what other people are doing... and keep searching until you find an answer!
Set a specific goal and use your Reticular Activating System (RAS) to reach this goal.
Set aside these three hours each and every week to surf the Internet, read publications of your industry and that of other industries. It will benefit you in so many ways that you can't even imagine right now.
Remember, keep your eyes open. Look for an inspiration, for emotional connection, the kind of attraction that fascinate people. With this help create your own story. And it should start with First Impression.
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