It doesn't matter who you are, what you do, what kind of services you're offering or how brilliant you are if you're not followed by people and nobody knows you.
Do you know how much time you have to capture people's attention? You're right. Only 9 seconds before their brain are busy with their internal chatter. Now get a stopwatch, and if you have a website, start reading from the beginning, but only for 9 seconds. How much information were you able to digest in this time span? Now look at the content of your website - the first 9 seconds - is it good enough to capture people's attention and keep them on your website for longer?
You have only 9 seconds when you're talking to your potential customer, or existing customer, your employee, employer, or a person that you just met. After this time span their attention is severely distracted by internal thinking process, ideas, memories, things to do, a phone call they have to make, things like what they gonna eat this evening.
Throughout the years our brains developed these strategies to keep only things that matter the most. If you can't present yourself or your product during this 9 seconds, you're not gonna be kept as a thing worth remembering.
Next time you create your website content, or make an ad, or post something on your facebook timeline, remember this: you have only nine seconds to persuade your customer's brain on whether or not they gonna pay attention to what you're saying. I know it may sound scary, but it's better to know the truth and use it wisely.
Why do you think the attention time span has become so short?
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