You Don't Have a Marketing Problem

Every meeting that I have with my clients, every business call, it always starts with them saying I have a marketing problem or I should be marketing better.

In reality you can't be further from the truth.

There's something you've convinced yourself of that simply isn't true. Like many people that I work with you are working tremendously hard to create something of a great value. It might be some beautiful products or a life-changing services. But in spite of your huge efforts still you don't get the right attention you deserve and you can't really understand why your message, your services, your voice and ideas are not reaching the people it needs to.

So during this dreadful process you've convinced yourself you've got a marketing problem. I think, I feel that it's time to get really clear on this.

You don't have a marketing problem. And here's why!!!

Every day you do a wonderful job, you wake up in the morning, you do certain things during the day, things that need motivation and some kind of inspiration. You're talking to your kids, teaching them different things, you go shopping, you talk to your wife or husband, you create transformational programs, or beautiful products, or you deliver excellent services. In every single second you are doing something we call marketing. You persuade in a gentle, inspiring way your friends, your kids to do certain things, to help you do certain things. This is marketing - telling them your vision, showing them your idea of how things should be done.

Marketing is not about selling. This is a wrong assumption that we were thaught duing the socialization process. Marketing is about fascinating people, and inspiring them to take action. How often do you do it during the day? With your kids or in your relationship, or anywhere?

You don't have a marketing problem and it's highly likely that you're a great marketer. What you do have is a storytelling problem. 

If you're marketing an awesome product, sessions, or a life-changing coaching program that isn't selling, then it means that your brand story isn't connnecting your audience to your idea.

People don't know why they should be interested in your stuff. It's your job to give them a reason.

Marketing is not about selling, it's about storytelling. What's your story?